I’m an art director, a graphic designer and an illustrator specialized in Branding & Visual identity, Marketing & Advertising (Magazine and newspaper ads, Email marketing templates, PowerPoint presentations, Social media ads, banners and graphics, and more), UI & UX (Web page design, App design) and Packaging design.
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The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
A Visual Identity system is the consistent use of logos, colors and typography. A brand is a relationship between a business or organization and its audience.
A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences
A complex and specialized system of communication which may include some elements such as: signs, symbols, images, words, illustrations, colours and logo. This kind of communication has to realize the AIDA concept: to touch the attention, to declare the interest, to feel the desire and to action.
◉Postcards and flyers ◉ Magazine and newspaper ads ◉Posters, banners and billboards ◉ Infographics ◉Brochures (print and digital) ◉ Vehicle wraps ◉ Signage and trade show displays ◉Email marketing templates ◉ PowerPoint presentations ◉ Menus ◉Social media ads, banners and graphics ◉ Banner and retargeting ads ◉ Images for websites and blogs.
User interface (UI) is anything a user may interact with to use a digital product or service. This includes everything from screens and touchscreens, keyboards, sounds, and even lights. To understand the evolution of UI, however, it’s helpful to learn a bit more about its history and how it has evolved into best practices and a profession.
User experience, or UX, evolved as a result of the improvements to UI. Once there was something for users to interact with, their experience, whether positive, negative, or neutral, changed how users felt about those interactions.
Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand.
To explain an idea or tell a story or provide decoration by portraying and interpreting text with visuals.
